Client: A major international home furnishing retailer

Objective: Strengthen retail presence in the Balkans by launching operations in Serbia.

Challenges:

Gaining insights into local consumer behaviour.

Identifying prime retail locations.

Navigating local business regulations and customs.

Establishing an efficient supply chain and distribution network.

Our Approach:

Consumer Insights: Conducted extensive market research, including surveys and focus groups, to gauge local consumer preferences and behaviours.

Location Analysis: Assisted in identifying prime retail locations in Belgrade and Novi Sad, based on detailed analyses of foot traffic, accessibility and demographic trends.

Regulatory Guidance: Facilitated compliance with Serbian business regulations, including zoning laws and import duties.

Supply Chain Strategy: Developed a robust supply chain strategy, establishing a centralised warehouse in Belgrade to optimise logistics and inventory management.

Results:

Store Launch: Successfully opened two flagship stores, attracting over 500,000 visitors in the first six months.

Sales Performance: Achieved a 25% higher-than-expected sales volume, with revenues exceeding €50 million in the first year.

Operational Efficiency: Optimised supply chain management reduced logistics costs by 15%.